Stop Making 100 Ads to Find One Winner.

Ad MRI analyzes your video ads and shows you what’s working, what’s hurting the creative, and what to test next.

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Neuromarketing-powered analysis for Meta and TikTok ads.

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See your ad from the viewer's perspective.

Ad MRI looks at your ad the way a viewer experiences it.

Brain response

0:03

Attention peaks as the hook line lands

ATTENTION

ATTENTION
What grabs attention in the first few seconds. Where attention rises and where it drops.
MESSAGE
What the viewer sees, hears, and understands as the ad unfolds.
EMOTION & RESPONSE
What the creative is likely making the viewer feel, think, or question.
PERSUASION
What builds interest and trust. What creates friction or makes the message harder to believe.
ACTION
What gives the viewer a reason to keep watching, care about the product, and take the next step.

Know what worked.Make more of it.

Ad MRI turns those observations into clear recommendations for your next creative.

Highest attention moment

0:54

Why it worked

Risk reduction

Strongest proof sequence

0:17 to 0:21

Biggest attention drop

0:22

The ad spends most of its runtime building toward a promise that already exists in its final sentence. The recut moves that sentence to the front.
Ad MRI strategic diagnosis

Making ads is easy. Knowing what to make next isn't.

Before Ad MRI...

Endless variations, gut feelings, and no clear idea what to change.

Let's make another one.

37 new hooks

Change everything

0:24

Make more ads

I think this works.

Test. Hope. Repeat.

After Ad MRI

Know what caught attention, what lost it, and what to improve next.

See what grabs attention

Spot drop-off moments

Understand what works

Find your strongest hook

Know what to make next

See what persuades

One report. A lot to work with.

A real Ad MRI report, one part at a time. Each part answers a different question about the ad.

djbodalia.admri.tech

Top attention frames

Frames from the highest response moments

0:18 to 0:21 proof montage, and the final line at 0:54

04 · Friction MRI

Three moments where the ad loses people.

Proof works, reassurance loses attention.

0:22

Fix first

Generic proof-to-audience transition

“So regardless of your age, this is for you.”

0:09

Fix early

Backstory delays the transformation

“I was a full-time doctor in the NHS in the UK with no audience, no tracks and absolutely no clue.”

0:30

Tidy up

Repetitive motivational reframe

“If anything, you've got the edge.”

06 · Version 2

The recut, beat by beat.

A Faster Route Into ArtistOS

0:00 to 0:03

High-attention promise

“You do not have to quit your job to build a serious DJ career.”

0:08 to 0:13

Compressed proof

“That journey took me to Tomorrowland, releases with Sony and Ministry of Sound, Ibiza, and touring with Fatboy Slim.”

0:18 to 0:28

Product demonstration

“That's what ArtistOS does. It builds a personalized 90-day roadmap for your music, content, releases and bookings, based on the time you actually have.”

Real frames and scans from an actual Ad MRI report.

Top attention frames

The frames where viewers pay the most attention.

djbodalia.admri.tech

Top attention frames

Frames from the highest response moments

0:18 to 0:21 proof montage, and the final line at 0:54

Friction MRI

The moments where the ad loses people.

djbodalia.admri.tech

04 · Friction MRI

Three moments where the ad loses people.

Proof works, reassurance loses attention.

0:22

Fix first

Generic proof-to-audience transition

“So regardless of your age, this is for you.”

0:09

Fix early

Backstory delays the transformation

“I was a full-time doctor in the NHS in the UK with no audience, no tracks and absolutely no clue.”

0:30

Tidy up

Repetitive motivational reframe

“If anything, you've got the edge.”

The recut

A shorter cut that leads with the strongest line.

djbodalia.admri.tech

06 · Version 2

The recut, beat by beat.

A Faster Route Into ArtistOS

0:00 to 0:03

High-attention promise

“You do not have to quit your job to build a serious DJ career.”

0:08 to 0:13

Compressed proof

“That journey took me to Tomorrowland, releases with Sony and Ministry of Sound, Ibiza, and touring with Fatboy Slim.”

0:18 to 0:28

Product demonstration

“That's what ArtistOS does. It builds a personalized 90-day roadmap for your music, content, releases and bookings, based on the time you actually have.”

Real frames and scans from an actual Ad MRI report.

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